FROM ANTI-AGEING TO AGE-EMBRACING: THE EVOLUTION OF AGEING IN THE BEAUTY

As of 2017, over a quarter of the world’s population is over age 50. As a result of the population living and working longer, the narrative of aging is changing across many industries. Trade press, manufacturers, and retailers in the beauty industry are shifting how they communicate with consumers about aging, evident in a recent shift in North America away from “anti-aging” terms to “age specialist” or “age-specific” positioning. How has the concept of aging changed in the beauty industry? How influential are aging populations in beauty markets worldwide? How will message around aging change as more of the global population grows older? Euromonitor International will examine the evolution of the age specialist segment and implications and opportunities for the beauty industry.

The K-Beauty Factor: looking ahead at what's to come

The Korean Beauty factor has turned the innovation cycle on its head in the beauty industry. With the introduction of unique ingredients, exponentially condensed product launch cycles, and social-media-friendly packaging, both consumers and retailers alike have fully embraced Korean Beauty as a mainstay category on vanities and retail shelves. Where is the K-beauty phenomenon headed in the beauty industry? Learn from Korean beauty expert and architect, Alicia Yoon of Peach & Lily, what is to come and how it's relevant to you.

From Molecule to Cosmetic Product: How Trends Influence Scientific Ingredient Innovations in Beauty & Personal Care

Beauty consumers are now more demanding of products, services, and brands than ever before. The beauty industry has been evolving: digitalization has modified the consumer purchasing journey, retail channels have shifted, new players have entered the market, and connected beauty technology has emerged. Social media platforms and personalization of everything from products to information have lowered the barrier for indie brands to enter the market. In the last 5 years, the indie brand segment grew 10% while traditional brands grew only 2%. Beauty brands are now faced with the need to provide innovative solutions to consumers in order to succeed. Join BASF in a conversation about current beauty trends and discover the journey from innovative ingredients to successful cosmetic products.

SS20 Beauty Trends Presentation

NellyRodi, an innovation and creativity agency with offices in Paris, Tokyo and New York, will present - as an exclusive to CPNA, their Spring-Summer 20 beauty trends report "New Beauty Radicalism." Find out how radicalism is disrupting the world of beauty and what trends are shining through as a result. This 30- minute session will offer examples through a diverse lens – from fashion journalism and clean beauty — to the retail experience.

Kline & Co – Top Products at Retail

The internet is the fastest growing channel of distribution in the beauty industry with an average growth above 20% the past five years. The digital playing field is the ultimate leveler, with new indie brands like Huda Beauty and Kylie Cosmetics bubbling up and having equal opportunity to compete with the industry’s stalwarts. This presentation will reveal the brands and products that are winning in the digital space in the categories of skin care, makeup, and hair care, traced by Amalgam, Kline’s newly developed tool that scores beauty products based on their ranking among best-selling product listings and customer ratings and reviews across nearly 20 leading retailer websites. The presentation will also take a look at the best-scoring items from professional beauty brands, from established ones like Redken, Sexy Hair, and TIGI to relative newbies like Suavecito and Verb.

Influencer Hacks and Hidden Habits to Inspire Future Product Innovation

What if influencer activity could be harnessed into a crystal ball to help mine future product ideas? Preen.Me surveyed their global community of 80,000 influences for insights, hidden hacks and fringe behaviors to inspire brand product development ideation for 2019-2020. Preen.Me supplemented the survey with a Q1-Q2 2018 metadata study, analyzing millions of social conversations to confirm which trends you don’t want to miss out on!

The Connected Beauty Product of 2050

What will smart packaging look like in 30-years from now? Get fresh perspectives from the next generation of beauty industry professionals coming out of FASHION INSTITUTE of DESIGN & MERCHANDISING. Students were challenged to come up with their connected beauty concept for 2050. See what futuristic concepts will take center stage. The session will highlight the winning idea and two runner-ups from the semester team challenges.

EVERY PACKAGE CAN TELL A STORY – WHAT’S YOURS?

The rise of e-commerce has allowed brands to experiment more, move faster, and be adaptive, hoping to build a future-proof business. However, this ease of shopping anywhere at any time can come at a cost of increased packaging waste, shifted from retail stores to homes. To thrive in this ‘on-demand’ era, brands have started reimagining packaging material usage and waste throughout the product lifecycle, while at the same time customers are demanding transparency on recyclability, clean processing, and sustainable sourcing. To bring this change, sustainable packaging needs to go beyond just an eco-friendly alternative and provide the desired functionality, with no need to choose one over the other. The talk will highlight trending packaging solutions that can excite, inform, and create memorable moments to strengthen consumer-brand relationships while saving the planet.

RIPPED FROM SOCIAL MEDIA: TOP PACKAGING TRENDS

Social listening expert RIVETER ran a visual campaign audit to find out what is trending on social media for packaging during the month of July for makeup, skincare, hair care and fragrance categories. Get the top 3 trends by category.

CROWNING GLORY: HOW BRANDS ARE LEVERAGING NATURAL MATERIALS FOR AUTHENTIC CONNECTIONS

How are brands implementing natural materials to achieve seriously sumptuous design while building a brand personality that is authentically different? Attendees will learn how to use the unique characteristics in natural materials to communicate their brand personality, differentiate themselves on shelf and delight brand fans.

AUGMENTED REALITY – CREATING 3D PACKAGING

Augmented is shaking up brand identity guides, the notion of adhering to a rigid set of brand standards, and how marketing is going about merchandising to selling their products.

Entrepreneur’s Corner: Get the real and raw story

Serial entrepreneur Alisa Marie Beyer shares her entrepreneur reality and how she worked to build and sell her latest company, Coastal Salt & Soul, within three years. Building a beauty company from scratch is brutal, with three out of four failing within the first 18 months. Many entrepreneurs suffer from near-debilitating anxiety and bleakness throughout the process. Alisa wants to inspire others with the honesty of her voice so that her story may help them. Find out how she gained access to capital, managed decision fatigue, faced cash-on-hand crisis after crisis, recovered from multiple setbacks, and finally found the right deal-maker to get the job done.

Bonus: Leveraging her knowledge gained from listening to hundreds—if not thousands—of pitch presentations, Alisa shares her “Coastal Salt & Soul” Pitch Deck, giving you the formula for what you should include in your own pitch deck.

The Core of a Brand Strategy

Every business is hoping to build strong brands, but for many entrepreneurs there is often a rush to dive into tactical elements (logo, website, initial marketing plans) before developing a brand core that can help align the entire organization, from marketing and communications to supply chain and operations. This session will work through strategies and templates to develop a brand core that can act as an operating system to help grow your brand and company.

Crafting A Simply Great Product

Managing the Product Development process is complicated, but critical to a brand's success. Dealing with Contract Manufacturers can be daunting and making decisions about ingredients, packaging, costs and product testing seems overwhelming for the uninitiated. This workshop will provide guidelines and the right questions to ask when creating your winning product. It’s the package that draws the initial purchase but it’s the formula and performance of a product that gets you the repeat purchase.

Destination: Exit Point. Investor’s Corner

Does the way you want to exit the company drive how you setup your company? What will make your business more enticing to investors and what type of criteria and checkmarks must you meet to secure funding? Find out the top items that investors at various levels look for when reviewing a possible investment. Come ask questions, network and walk away with specific actionable insights.

Win Shelf Space: An Insider's View From A Department Store Veteran

How do you ace the initial meeting with a prospective national retail chain? Get unfiltered insights from a well-respected department store veteran exec who’ll touch upon all key points you should be well versed on. From what a buyer wants to hear and see, to how you can best present your brand and what will make your brand most attractive to how you’ll follow-up post meeting no detail will be left out.

SEO Masterclass: Build and Optimize your Online Beauty Business

In this session, the leading SEO-industry speaker, author and entrepreneur, Matthew Capala, will share the latest SEO and content marketing techniques to get your online beauty business from where you are to where you need to be. From choosing the right website software to actionable SEO strategies, you’ll leave this session with the knowledge and tools to maximize your visibility on Google, boost your online traffic, accelerate leads, and improve sales. Join Matthew for this dynamic masterclass to learn how successful beauty brands have leveraged SEO strategies to win big and get under-the-hood insights to his favorite tactics, including his years of experience consulting the leading beauty brands, including L’Oreal and Makeup.com.

Understanding Amazon and its Impact on Your Business

Learn from the industry leader in marketplace sales and expertise with over $500million in revenue and 10 years of experience on Amazon.com. Learn the in and outs to building a successful business including how insights on how Amazon.com works, different principles and terminology to use when discussing Amazon.com, common frustrations and solutions regarding Amazon specific to the beauty industry, and lastly what you can do to protect/insulate your businesses from the challenges that come with doing business o Amazon.
Engagement: Polling w/ gamification with top 3 winners getting a prize

Social Media Soundbites That Spell Trouble

Today’s hottest beauty brands leverage social media and influencers to connect with consumers and create brand sentiment and online sales. As consumer are paying attention to this online chatter so are the FCC and FDA who have caught on to the industry and have issued a flurry of notices, warning letters and fines against beauty industry players. Find out how to use social media communication in a smart way and learn what can get your company in trouble.

Generation Z

By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.

The Real You: An Authentic Approach to Differentiating Online

With the rapid rise of online competition, as well as fast-changing customer expectations, the pressure is on to provide the same kind of support to your customers online as you do in-person. After all, you are the link between your customers and the brands they count on to serve their clientele. They turn to you for what they need to know about the newest product, techniques, and more. How are you translating that relationship online, and how can you avoid being just another “me too”? Join fellow distributors from across the country for PBA’s Distributor Workshop to discuss how to take an authentic, real-you approach to attract, engage and convert new prospects online, as well as build stronger relationships with your existing customers.

ISO 22716 GMPs for Cosmetic and Personal Care Professionals

This 1 day course will train you to identify regulatory non-compliances before they become an issue, minimizing risk and adding measurable value to manufacturing process. Attendees will achieve an in-depth understanding of globally recognized ISO 22716 standards, along with the U.S. FDA’s recently updated draft guidance for cosmetics manufacturing. Tangible, real-world case studies of workplace situations, one-on-one interaction as well as a mix of lectures and group exercises will maximize your learning and retention of the material. Attendees will be awarded certificate of completion, demonstrating their expertise to current and future employers.