PITCH PERFECT: CRAFTING YOUR BEST PR PITCH

Learn how to pitch your brand to the media and get on tv, in print and online. Our panelists will dive into the details of what makes a good pitch, the dos and the definitely DO NOTs, how to make your pitch stand out from the competition and how toleverage the media placement after you’ve garnered the attention.

MODERATOR

Michelle Pulfrey
Producer
Good Day LA

Emily Loftiss
National Television Personality

Cheryl Wischhover
Senior Beauty Reporter
RACKED

Amy Denoon
CEO
Beach House PR

Jennifer Goldstein
Beauty Director
Marie Claire Magazine

The Real You: An Authentic Approach to Differentiating Online

With the rapid rise of online competition, as well as fast-changing customer expectations, the pressure is on to provide the same kind of support to your customers online as you do in-person. After all, you are the link between your customers and the brands they count on to serve their clientele. They turn to you for what they need to know about the newest product, techniques, and more. How are you translating that relationship online, and how can you avoid being just another “me too”? Join fellow distributors from across the country for PBA’s Distributor Workshop to discuss how to take an authentic, real-you approach to attract, engage and convert new prospects online, as well as build stronger relationships with your existing customers.

Lindsay Konzak
Founder & President
3 Aspens Media

CO-CREATION: STRONGER, BETTER TOGETHER

A top-down marketing approach is falling to the wayside as consumer voice and opinion replaces old school tactics to create winning products. Brands are turning to digital and social platforms to better connect with consumers to understand what they really want from their makeup, skin care and hair care regimens. These partnerships are tapping into consumer product reviews, likes, dislikes and aspirations so brands can produce product that meet trends as they unfold, and bring them to market in record time. Hear leading digital experts present real life case studies, how they uncover what consumers crave, and how brands
ultimately deliver the final goods.

MODERATOR

Andrea Nagel
Vice President of Content
CEW

Karen Moon
Founder
Trendalytics

Vikram Bhaskaran
Head of Market Development
PINTEREST

Katie Rosen
Co-Founder
FabFitFun

Breaking Local News: How Brands Leverage TV for Regional Exposure

With 192 television stations across 611 channels, Sinclair Broadcast Group is one of the largest and most diversified television broadcasting companies in the country. This unique session will provide exclusive access and insight in how brands can leverage local TV stations to penetrate key markets. Attendees will hear first-hand from Rida Khan, Head of Fashion, Lifestyle and Entertainment Programming at Sinclair Broadcasting, as well as prominent local reporters from Los Angeles and Las Vegas morning news stations. Find out what pitching strategies work and how to identify newsworthy angles in your own brand.

HOST

Rida Khan
Head of Programming: Fashion, Beauty and Lifestyle
Sinclair Broadcast Group

Meghan Kolb
On-Air Personality
Sinclair Broadcast Group

Amaris Umbarger
Digital Client Partnership Manager
Sinclair Broadcast Group

Anya Sarre
On-Air Host
Anya Sarre

The Core of a Brand Strategy

Every business is hoping to build strong brands, but for many entrepreneurs there is often a rush to dive into tactical elements (logo, website, initial marketing plans) before developing a brand core that can help align the entire organization, from marketing and communications to supply chain and operations. This session will work through strategies and templates to develop a brand core that can act as an operating system to help grow your brand and company.

Matthew Quint
Director, Center on Global Brand Leadership
Columbia Business