GREEN BEAUTY BRAND BUILDING: A COMPLETE OUTLOOK

Indie green beauty continues to capture consumer interest, as well as a growing share of their wallets and understandably so. With clean messaging, passionate and relatable founders, and ingredients that people recognize, the trust factor is built in. But how easy is it to get the sale? What does distribution look like? What trends are shaping up, and how will they impact this market and the manufactures in this space? Get the scoop from green beauty’s most authoritative voices.

MODERATOR

Mary Bemis
Founder & Editorial Director
Insider’s Guide to Spas

Tara Foley
Founder & CEO
Follain

Annie Jackson
COO
CREDO BEAUTY

Marius Morariu
Co-founder, CEO, Nutritionist, Product Developer
Tracie Martyn Beauty and Wellness

Jenefer Palmer
Chief Seaweed Officer
Osea Malibu

Jennifer P. Stansbury
Co-founder & Managing Partner
THE BENCHMARKING Company

IS ORGANIC GREEN BEAUTY A SUSTAINABLE BUSINESS MODEL?

Americans now overwhelmingly believe that climate change is happening and that human beings are the cause—and that number will only grow. Meanwhile, the regenerative practices of the farms and suppliers involved in the green beauty movement show a path toward sustainability by putting excess carbon literally back into the soil. So, the future of the planet may be shaped by consumer choices—and activists will continue to push people to make such choices. The question now is how much consumers care beyond themselves? What messages work and what brands will flourish in this time of changing awareness?
How much green is sustainable right now?

MODERATOR

Mary Bemis
Founder & Editorial Director
Insider’s Guide to Spas

Kimberly Heathman
CMO
MyChelle Dermaceuticals

Mary Catherine Horgan
Category Manager – Beauty
PHARMACA

Justina Mejia-Montane
Vice President
Global Product Development – Aveda

D’Andra Simmons
CEO and Founder, President
Hard Night Good Morning, Ultimate Living and official cast member of Real Housewives of Dallas