From Molecule to Cosmetic Product: How Trends Influence Scientific Ingredient Innovations in Beauty & Personal Care

Beauty consumers are now more demanding of products, services, and brands than ever before. The beauty industry has been evolving: digitalization has modified the consumer purchasing journey, retail channels have shifted, new players have entered the market, and connected beauty technology has emerged. Social media platforms and personalization of everything from products to information have lowered the barrier for indie brands to enter the market. In the last 5 years, the indie brand segment grew 10% while traditional brands grew only 2%. Beauty brands are now faced with the need to provide innovative solutions to consumers in order to succeed. Join BASF in a conversation about current beauty trends and discover the journey from innovative ingredients to successful cosmetic products.

Sevgi Senel-Guler
Market Development Manager
BASF Personal Care, North America

HIGH ON BEAUTY: THE CANNABIS DILLEMA

Beauty innovation is most often tied to the ingredient story and no ingredient has captured the passion of consumers and marketers alike quite like cannabis. Controversial, effective, borderline legal and an active part of our cultural and political discussion this ingredient has it all. But how do you tap into this hot new ingredient segment in a smart way while laughing all the way to the bank and not to court? The legal aspects, ingredient sourcing, market trends and branding will be discussed in this highly engaging session.

MODERATOR

Simon Pitman
Editor
CosmeticsDesign

Denise Herich
Co-founder & Managing Partner
THE BENCHMARKING Company

James Kennedy
Founder
Apothecanna

Ronie Schmelz
Counsel
Tucker Ellis LLA

Matt Stang
Chief Revenue Officer
HIGH TIMES

Crafting A Simply Great Product

Managing the Product Development process is complicated, but critical to a brand’s success. Dealing with Contract Manufacturers can be daunting and making decisions about ingredients, packaging, costs and product testing seems overwhelming for the uninitiated. This workshop will provide guidelines and the right questions to ask when creating your winning product. It’s the package that draws the initial purchase but it’s the formula and performance of a product that gets you the repeat purchase.

Karen Young
CEO
The Young Group